Public fireworks displays can certainly draw the crowds, but how do you attract people to your business?  

 
You have some amazing news to announce, but how do you get the media to sit up and take notice? 

Many small business owners want to get media coverage to help raise the profile of their business.  Arguably, this is a great idea.  There's the potential for 1000's of people to hear, read or see more about what your business does and how it could benefit them.  

However, getting the media to actually put information about your business in the paper, online, or on the radio or tv can be a tough job.    The Business Greenhouse has spoken to many business owners who have put in time and effort to try and make this happen, but failed to get any coverage.

Our experience of writing news releases shows that to be successful you have to get your target media interested enough in what you have to say (covered in Part 1 of our PR mini-series).  You also have to know how to tell the media your story, and for this a news release can help enormously.  

If you can structure a news release properly, you should have a good chance to 'sell' your story to your target media - essentially tell them why they should cover it.  Here's our guide to structuring your news release:


 
News releases, or ‘press releases’, are a tried and tested method of getting information to journalists, even with the increasing popularity of social media.

Here at The Business Greenhouse we have a lot of experience in writing news releases, so we thought we’d share some hints and tips in a ‘mini-series’.